Last week my friends at Men’s Health asked me to review the new Atkins Lift Protein Bar and the Atkins Lift Protein Drink.
Since I’m a big believer in higher protein diets, I’m asked all the time to review protein based products.
Especially protein bars and protein drinks.
Most of the time I cringe when I take a closer look at most protein bars and protein drinks.
Why?
Simple.
A lot of times these “health” products are just sugar and chemical loaded candy bars and drinks.
As I always emphasis on my Live Lean TV show on YouTube:
Focus on the ingredients list on the back of the packaging, NOT the big bold labels on the front of the packaging.
So after Men’s Health reached out to me, I immediately went to the Atkins Lift website to review the nutrition info and ingredients list.
Note:Â before accepting any review offers IÂ always perform my due diligence.Â
Typically I look at the following criteria when reviewing nutrition food products:
Here’s a screen shot from the Atkins Lift Protein Bar label:
Here’s a screen shot from the Atkins Lift Protein Drink label:
I was pleasantly impressed with the quality of the ingredients of both the Atkins Lift Protein Bar and Atkins Lift Protein Drink.
Happy to see the protein is derived from a high quality source like whey.
A lot of protein bars use soy protein which is a cheaper and less healthy protein option.
Also nice to see that you don’t need a chemistry degree to be able to pronounce or understand most of the ingredients.
Although I prefer protein bars and drinks to be sweetened with a natural sweetener like stevia, I’m alright with sucralose in moderation.
Conclusion: PASSING GRADE
I knew the Atkins brand was based on a lower carb, higher protein approach (which I’m a big fan of), so I figured these product would pass this criteria fairly easy.
Conclusion: PASSING GRADE.Â
Based on passing these two criteria, I agreed to test the Atkins Lift products and write a review.
Within a few days I received the Chocolate Chip Cookie Dough flavor of the Atkins Lift Protein Bar and the Orange flavor of the Atkins Lift Protein Drink.
The timing of receiving these ready-to-consume bars and drinks was perfect as well, since Jessica and I just had our first daughter, Kyla.
I’ve been very busy fulfilling my role as a new dad, growing my business as an entrepreneur, and still finding time to get my workouts in.
Therefore, I’ve been doing a lot of my training outdoors on the turf.
Typically I make a protein shake at home and store it in my locker for post workout. However that’s not optimal now that my workouts have been in outdoor temperatures in the 80s and 90s.
With that said…
“After finishing a tough workout on the turf, nothing beats the convenience of having a high quality protein drink, like Atkins Lift, for post workout recovery.”
If you’re like me and are looking for a ready-to-drink/eat high protein product that’s not a chemical and sugar coated bomb…
Give these Atkins Lift protein bars and drinks a try.
I store the protein drink in my gym bag and drink it immediately after my turf workout. I also eat the protein bar whenever I’m out on the road and need a quick and convenient source of calories.
You can buy them online on at Amazon here.
This is a sponsored conversation written by me on behalf of Atkins Lift Protein. The opinions and text are all mine.
Brad Gouthro is the founder of Live Lean TV, a media company focused on helping men and women “Live Lean” 365 days a year. Brad’s programs and content have helped millions of people all over the world learn how to get in shape, and more importantly, sustain it for life.