How Did Live Lean TV Start In 2012?

What Motivates Us To Keep Going?

On today’s episode of Live Lean TV, we answer a viewer question who asked, how did Live Lean TV start in 2012 and what motivated me to keep creating YouTube videos?

Today’s viewer question is from #AskLiveLeanTV Ep. 023.

BobCorn @sa9ar1 from Twitter wants to know:

How did you decide to start Live Lean TV? What motivated and kept you on track?

Table Of Contents – Jump To:

How Did Live Lean TV Start In 2012?

Brad: I love this question.

I recently talked about this with a friend on a walk.

Live Lean TV wasn’t the very first YouTube video series I ever did.

The idea of branding this YouTube channel Live Lean TV came from the gym locker room.

A bunch of people in the gym locker room were always asking me questions about how I maintain my lean physique all year-round.

I remember them saying regardless if it was January, March, or December, every time they see me, I was always lean.

This was unique because a lot of other guys would be doing the typical bulk and shred, where there weight goes up and down.

I Wanted To Teach The World, Not Just Personal Training Clients

Therefore, I kept getting asked the same question over and over again, how do you do what you do? I think my response was, “I just decide to Live Lean”.

After that a light bulb went off in my head.

Jess: You also added “TV” to the title because you wanted to make it into a show.

Brad: Yes, I wanted to brand it as a TV show.

For example, this is a show that airs on Mondays at 6 pm Eastern.

That way, when you turn on your computer, you know you’re going to see a new episode.

Jess: Isn’t it amazing that you have been doing regular episodes since 2012?

Brad: I think the Live Lean TV show originally started in April of 2012.

That’s why I decided to start Live Lean TV.

What Motivated Me To Stay On Track With Creating YouTube Videos?

Now let me answer the question about what motivated me to stay on track.

Since everyone kept asking me questions, I knew I wanted to help more people that just answering the question for one person.

Rather than just helping out one training client at a time, I knew I wanted to put this message out to the world.

I decided there is no better way to do that than put it on YouTube.

Jess: You were also motivated because your topics would also come from people’s actual questions, right?

Brad: Yes. Now let me touch on what kept me on track, since that’s the big piece of it.

In the beginning, I was putting so much stuff out there, and nobody was listening.

Why would I keep going and putting out videos day after day when nobody’s listening?

Well, I had an end goal in mind.

I had a vision.

I understood that success doesn’t happen instantly.

This goes for anything in life.

If you think success is going happen the next day, because you did one thing, you’re setting yourself up for failure.

You have to keep putting those steps in place, keep moving forward, keep hustling, and keep working for it.

Then the success is going to come.

I knew that from a mindset that I had with my career.

It just had to be done.

I Received Little Signs From The Universe To Keep Going

Jess: I think the other thing is you started getting little notes of appreciation.

For example, people writing in saying they lost this many pounds because of you, or you changed my life, or you’ve motivated me to start my fitness journey.

I think things like that really kept you rolling.

The amount of those messages just grew and grew.

Now we get messages and photos every single day from people all over the planet.

It’s awesome and just makes you feel so good inside since your work is valuable.

I think that’s what keeps both of us going now.

Brad: If you have any before and after transformation photos to share with us, email them to us here.

We love to put those on the success page on our Live Lean TV website.

Jess: Celebrate the small wins.

Every little bit of success matters.

If you were to just brush those little successes off and think they did they don’t matter, then maybe you wouldn’t keep going.

Always remember to savor those little minuscule successes.

Chunk Your Big Goals Down Into Smaller Wins

Brad: One other quick thing is to chunk it down.

In my example of creating this Live Lean TV series, my goal was to get to a 1,000 YouTube subscribers.

Jess: Oh right, you had incremental goals.

Brad: Yes, I remember the first goal was to get to 1,000, and then I would feel good.

Once I accomplished that, it was to get to 10,000 subscribers.

Then it was 50,000 subscribers, then 100,000 subscribers, and so on.

We always celebrated every one of these goals by going out for drinks or do something fun.

My point is, when you are starting out, rather than only focusing on a huge goal of 1,000,000 YouTube subscribers, on day one, focus on one subscriber, then go from there.

Jess: Great point.